Braun Tabs Seahawks' Wilson as Spokesman

Russell WilsonRussell Wilson

CINCINNATI-Russell Wilson, quarterback for the Super Bowl champion Seattle Seahawks, has become the U.S. spokesman for Procter & Gamble's Braun brand for its new branding campaign.

The campaign, titled #FaceGreatness with Braun Confidence, will include print and television advertisements, digital video, social marketing and new brand packaging. It was developed, according to a Braun statement, "to encourage men to be confident to chase their dreams and to never give up on their quest to achieve greatness."

Among the products in the campaign will be the new Series 5 shaver. This is made with FlexMotion Tec, which, according to the Braun statement, "delivers significantly more skin contact in problem areas for efficient shaving with less skin pressure." It is also designed with the PowerDrive, which supplies 20 percent more motor power than before, for high-speed cutting even on dense hair, the statement said.

Brian Messerschmitt, Braun's brand manager, described Wilson as "the perfect person to lead our #FaceGreatness campaign" and credited Wilson as being "instrumental in the development of our core concept of 'facing greatness.'"

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money