Braun Tabs Seahawks' Wilson as Spokesman
August 6, 2014,
CINCINNATI-Russell Wilson, quarterback for the Super Bowl champion Seattle Seahawks, has become the U.S. spokesman for Procter & Gamble's Braun brand for its new branding campaign.
The campaign, titled #FaceGreatness with Braun Confidence, will include print and television advertisements, digital video, social marketing and new brand packaging. It was developed, according to a Braun statement, "to encourage men to be confident to chase their dreams and to never give up on their quest to achieve greatness."
Brian Messerschmitt, Braun's brand manager, described Wilson as "the perfect person to lead our #FaceGreatness campaign" and credited Wilson as being "instrumental in the development of our core concept of 'facing greatness.'"