Breville, SodaStream Partner on Soda Maker

SYDNEY and AIRPORT CITY, Israel-Breville and SodaStream have formed a strategic partnership to jointly develop a soda maker under an initiative called "Powered by SodaStream."

Terms of the deal and details on the features of the new product were not disclosed. The new soda maker is expected to be at retail next year. Jonathan Lord, Breville's acting CEO, called home carbonation "one of the most exciting categories in kitchen appliances today."

Daniel Birnbaum, CEO of SodaStream, said, "The features of this new product will empower consumers to enjoy the many benefits of home soda making."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money