Breville, SodaStream Partner on Soda Maker

SYDNEY and AIRPORT CITY, Israel-Breville and SodaStream have formed a strategic partnership to jointly develop a soda maker under an initiative called "Powered by SodaStream."

Terms of the deal and details on the features of the new product were not disclosed. The new soda maker is expected to be at retail next year. Jonathan Lord, Breville's acting CEO, called home carbonation "one of the most exciting categories in kitchen appliances today."

Daniel Birnbaum, CEO of SodaStream, said, "The features of this new product will empower consumers to enjoy the many benefits of home soda making."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.