Brookstone Forms Wholesale and Licensing Division
October 21, 2010,
MERRIMACK, N.H.-Brookstone has launched a Wholesale and Licensing Division to seek out licensing partners for expanding the availability of its product line.
Ron Boire, Brookstone's president and chief executive officer, said the new division will develop relationships with retailers and manufacturers throughout the world, with the goal of extending the reach of the Brookstone brand. Setting the executive leadership of the new division, the company has promoted Rudy Woodard, vice president and general merchandise manager, to executive vice president of product development in wholesale and licensing. Also, Douglas Colley has joined Brookstone as operational vice president and general merchandise manager of product development in wholesale and licensing.