Butler Rejoins Microplane as Sales Manager, Western U.S.

RUSSELLVILLE, Ark.--Dayna Butler has rejoined Microplane as sales manager, kitchen products, for the Western U.S. territory. Janice Friedman, who joined the company in March as national sales manager, kitchen products, following Dayna's departure, will assume the new role of sales manager for the Eastern U.S.

Both Butler and Friedman report directly to Joel Arivett, vice president at Microplane, and both are responsible for management of all sales activities, customer relationships, market development and management of independent sales representatives within their respective territories. Butler first joined Microplane in 2007 and left in March of this year.

"We're very pleased to welcome back Dayna to our organization," said Arivett. "As our organization grows, so must our sales team, and Dayna has a proven track record of providing superior sales management leadership and stellar retail customer service."

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