Casabella Puts Focus on Marketing with Two New Positions

CONGERS, N.Y.-Casabella has created two new executive positions to intensify its focus on marketing.

Judi Alexander has joined the company as vice president of marketing, responsible for brand management, traditional and social media communications, and the leadership of the company's creative department. Lisa Falzone, who had been Casabella's director of marketing, has been promoted to channel strategy, analytics and new business development director, responsible for leading the category-management and data-driven sides of the business.

Alexander reports to Bruce Kaminstein, Casabella's CEO. Falzone reports to Rob Moser, the company's president.

Alexander has more than 20 years experience in marketing for various consumer product categories. Most recently, she was marketing director for MindsInSync, working in the bath, kitchen, pet and juvenile product segments.

Falzone joined Casabella in 2011 as director of marketing. Her career also includes positions with Kraft Foods and Revlon.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.