Casabella's Moser Accepts ALS Ice Bucket Challenge

Casabella's Dawn Drescher gives the ice bucket treatment to Rob Moser.Casabella's Dawn Drescher gives the ice bucket treatment to Rob Moser.

CONGERS, N.Y.-Rob Moser, president of Casabella, took on the ice-bucket challenge in support of efforts to find a cure for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease.

Moser received his dousing from Dawn Drescher, the company's product manager, on Aug. 21. Casabella is also running a promotion on its website. With each purchase of a bucket on casabella.com, the company will donate 100 percent of the proceeds to alsa.org, the website for the ALS Association, which is committed to finding a cure for the disease. Moser will add a personal, unspecified contribution to the proceeds as well.

The Casabella promotion will run through Sept. 1. According to a statement by the ALS Association, the organization has received $79.7 million in donations from the ice bucket challenge, as of today.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money