Casabella's Moser Accepts ALS Ice Bucket Challenge

Casabella's Dawn Drescher gives the ice bucket treatment to Rob Moser.Casabella's Dawn Drescher gives the ice bucket treatment to Rob Moser.

CONGERS, N.Y.-Rob Moser, president of Casabella, took on the ice-bucket challenge in support of efforts to find a cure for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease.

Moser received his dousing from Dawn Drescher, the company's product manager, on Aug. 21. Casabella is also running a promotion on its website. With each purchase of a bucket on casabella.com, the company will donate 100 percent of the proceeds to alsa.org, the website for the ALS Association, which is committed to finding a cure for the disease. Moser will add a personal, unspecified contribution to the proceeds as well.

The Casabella promotion will run through Sept. 1. According to a statement by the ALS Association, the organization has received $79.7 million in donations from the ice bucket challenge, as of today.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.