Cookware Organization to Launch iPhone App

BIRMINGHAM, Ala.-Later this month, the Cookware Manufacturers Association will launch a free iPhone application for consumers to help them find the cookware and bakeware products suited for their needs. The app will take the consumer through a series of questions -- such as what type of food they want to cook, whether they want to use the oven or cooktop, what type of preparation is desired, from sauteing to baking, and within what price range -- and then direct the consumer to the resulting home pages of the CMA members, whose products were selected and where consumers can get more information and find retailers.

"Today's consumer is looking for a unique experience with brands and products," said CMA President Doug Reigle of Regal Ware. "The CMA Cookware & Bakeware Finder app will allow the consumer another opportunity to interact with our products on their terms. The Cookware & Bakeware Finder app is another way the CMA supports our members and our retail partners for the betterment of the end consumer."

In addition, the 23 manufacturing members of the CMA -- which account for more than 90 percent of all branded cookware and bakeware sold in the U.S. and Canada, the CMA said -- have control over their entries in the app, allowing them to adjust their offerings as lines are introduced.

Hugh Rushing, the association's executive vice president, told HFN that the CMA will begin a PR campaign to announce the app to consumers, and which includes reaching out to lifestyle publications and food columnists. In addition, there will be a link on the CMA's website to iTunes.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.