Costco, Green Mountain Align for K-Cup Line for Keurig Brewers
Posted on November 2, 2012 by
WATERBURY, Vt.-Green Mountain Coffee Roasters, parent of the Keurig line of coffee products, has become the exclusive manufacturer for Costco Kirkland Signature K-Cup packs for Keurig single-cup coffee brewers.
To launch this program, Green Mountain has developed two blends exclusively for Costco: Breakfast Blend, a light roast; and Pacific Bold, an extra-bold dark roast. Packaged in 100-count boxes, these varieties will be available in the middle of this month in Costco warehouse clubs and on costco.com. The Kirkland Signature K-Cup packs will feature the Keurig Brewed Seal, which is displayed on all authorized product packaging.
T.J. Whalen, vice president of marketing and sales for Green Mountain's specialty coffee business unit, said the collaboration between Costco and Green Mountain "aligns with our strategy to partner with strong brands that help us expand the adoption of the Keurig system to a broader consumer taste." Other brands Green Mountain has partnered with include Tully's Coffee, Newman's Own Organics and Caribou Coffee.