Cuisinart Honored for Redesigned Website for iPad

STAMFORD, Conn.-Cuisinart has garnered two awards for the recent redesign of its website,, for use on the iPad.

The housewares brand has earned a Platinum 2012 MarCom Award from the Association of Marketing and Communications Professionals, and a Silver 2012 LACP Spotlight Award in the digital/iPad application category from the League of American Communications Professionals. The optimized website provides consumers with Cuisinart's complete product offerings, product demonstration videos, recipes and user manuals. It also allows users to search for recipes by meal and by ingredients, and to compare the contents of their pantries against recipes in Cuisinart's database and generate an ingredient list for selected recipes.

Mary Rodgers, Cuisinart's director of marketing communications, said, "Our new iPad-optimized site allows us to deliver multiple resources to our consumers to help them plan meals, cook more easily and learn about our products while using their preferred devices."

Both awards were based on similar criteria: creativity, message clarity, technique, design and overall impressions.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.