Cuisinart Signs Deal with Sparkling Beverage Maker

STAMFORD, Conn.-Cuisinart has signed a three-year sales, distribution and licensing agreement with Primo Water Corporation, a provider of multi-gallon purified bottled water and related products, under which Cuisinart will market and sell Primo Water's existing line of sparkling beverage appliances and related consumables in North America. Primo will supply CO2 cylinders for Cuisinart's new proprietary line of sparkling beverage makers.

 

Primo Water's beverage maker line consists of the Flavorstation and Liberty models, both of which fall under the marketing and sales terms of the new agreement.  Beginning this month, Cuisinart will debut its own sparkling beverage makers, which will be powered by Primo Water CO2 cylinders and available in Cuisinart's traditional retail channels, which encompass department and specialty stores, including online segments. Additionally, Primo Water will provide the distribution and refilling of CO2 cylinders for both its own units and Cuisinart branded sparkling beverage makers.

"Cuisinart has been successfully building on its diverse product assortment and strong retail presence, and the beverage maker segment was a natural next step for the company," said Ron Diamond, president of Conair Corporation, Cuisinart's parent company. "There are many significant reasons that led us to partner with Primo Water in this endeavor, one of the most important being its direct-store-delivery network to major retailers.  This offers a clear advantage over other forms of distribution for CO2 cylinders."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money