Cuisinart's Rodgers Speaks on Social Media
July 29, 2010,
STAMFORD, Conn.-Mary Rodgers, director of marketing communications for Cuisinart, delivered a presentation titled "The Power of Social Media: Driving Shoppers to Retail, from First of Contact to Point of Sale," at the recent Shopper Insights in Action conference.
Rodgers focused on Cuisinart's use of social media to drive retail growth, and delved into the brand's activities within media such as Facebook, Twitter, retailer Web sites, the blogosphere and viral video. She also stressed the need to select the right outlets on which to focus.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: Bloomie's Home Makeover
The luxury department store retailer unifies its home floors at its flagship store on 59th Street in New York City and modernizes the shopping experience.
ALSO IN THIS ISSUE:
- The American Makers - Retailers grapple with the rewards and challenges of selling American-made home furnishings.
- Category Trends: Tabletop - The newest cocktail and dining trends influence barware and serveware design.