Cuisinart's Rodgers Speaks on Social Media

Mary RodgersMary Rodgers

STAMFORD, Conn.-Mary Rodgers, director of marketing communications for Cuisinart, delivered a presentation titled "The Power of Social Media: Driving Shoppers to Retail, from First of Contact to Point of Sale," at the recent Shopper Insights in Action conference.

Rodgers focused on Cuisinart's use of social media to drive retail growth, and delved into the brand's activities within media such as Facebook, Twitter, retailer Web sites, the blogosphere and viral video. She also stressed the need to select the right outlets on which to focus.

"Traditional marketing focuses on what brands attempt to portray to consumers," Rodgers said in her presentation. "Social media allows consumers to tell brands about themselves, while simultaneously increasing brand awareness by promoting interaction and a sense of community."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money