De'Longhi Enters Cookware, Hand Blender Categories
March 16, 2010,
CHICAGO--De'Longhi America has marked its appearance at this year's International Home + Housewares Show by launching products in two new categories, cookware and hand blenders.
The cookware lineup includes products in two collections--Florence, an entry-level line; and Genoa, a step-up grouping. Florence comes in two sets, one in 10 pieces at a retail price of $199.95, and the other in 14 pieces priced at $249.95 at retail. Genoa has two sets, one of 14 pieces at $299.95 and the other of 17 pieces at $349.95,
The hand-blender launch is part of De'Longhi's line of motor-driven electrics, which debuted last year with a blender, a food processor and a gelator maker. The hand blenders come in three styles at prices, respectively, of $59.95, 79.95 and $99.95. The company has scheduled the retail launch for these items in October.
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