DeRose Tabbed as Andis Marketing Communications Manager

Tracy DeRoseTracy DeRose

STURTEVANT, Wis.-Andis has named Tracy DeRose to the newly created position of marketing communications manager.

In her new role, DeRose is responsible for developing and implementing advertising, social-media, public-relations and website strategies intended to increase sales of Andis products. She also works with the sales and marketing team to expand the company's presence at trade shows. She reports to Karen Formico, vice president of marketing.

Before joining Andis, DeRose served as retail account manager and senior client-services manager at New Concepts in Marketing, a national agency that specializes in consumer programs for retailers. Overall, she has had nearly 18 years experience in marketing.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.