Electrolux Design Lab Showcases Submissions Online

STOCKHOLM-Submissions from more than 100 design students from 29 countries to Electrolux Design Lab 2013 can now be seen on the Electrolux Design Lab website, electrolux.com/electroluxdesignlab.

These submissions represent the first of five stages in the annual competition, which rates design ideas from students. They were chosen by Electrolux design, research-and-development and "innovation" professionals, according to a company statement. Along with displaying the concepts, the website enables the public to vote for their favorite ideas.

Stage Two of the competition, involving concept development, carries a May 1 deadline. Stage Three, which encompasses the concepts' visual development, is also scheduled for completion in May. Stage Four, functionality development, will be finished in June and July, while Stage Five, the Design Lab final event, is slated for October.


One of the top 100 "best ideas" is the Air Drop from Jillian Tackaberry, an industrial design student at the University of Illinois. The Air Drop is a hanging-plant design that removes indoor air pollution by absorbing gases and removing particles from the air using two filtration methods. Tackaberry was one of 26 Americans who submitted competition ideas.

The main prize, to be awarded at the October event, is EUR5,000 and a six-month paid internship at an Electrolux global design center.

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