Electrolux Introduces Small Appliances in North America
September 29, 2011,
NEW YORK-Electrolux has entered the small-electrics market in North America with launches under its Frigidaire Professional and Frigidaire Affinity brands--and has set a goal to expand its presence in this market down the road, according to Marty O'Gorman, who was named president of Electrolux Small Appliances North America in August.
Speaking in an interview with HFN, O'Gorman said the company has debuted a 12-cup coffeemaker, a toaster convection oven, a two-slice toaster and 7-quart slow cooker under its Frigidaire Professional label. Under Frigidaire Affinity, Electrolux has introduced four irons, two branded as Frigidaire Affinity Steam+ and two as Frigidaire Steam+ Pro. "These are rolling out right now," O'Gorman said. "They will be on our customers' shelves in October, and some of them are being offered online right now." The official unveiling of these lines is scheduled for Oct. 9, he said.
Electrolux, which in North America has major appliances and floor-care products, sells small electrics in Europe, Asia and South America. "Depending on consumer and customer feedback, we will look to expand small electrics in North America under our other brands," O'Gorman said.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money