Electrolux to Offer U.S. Licensing Opportunities at Expo
May 19, 2010,
STOCKHOLM, Sweden-Electrolux said it plans to use the upcoming International Licensing Expo to ramp up its licensing efforts in the United States.
The global home-appliances manufacturer--which formed Electrolux Global Brand Licensing three years ago--will offer opportunities for well-known U.S. brands such as Philco, Tappan, Eureka, Kelvinator and Frigidaire. It will also highlight some of its European brands, including AEG, Zanker, Zanussi, Corberro and Arthur Martin. Thus far, the licensing unit has aligned with 110 licensing partners in 75 countries, a company statement said, covering products in the telecommunications, power-solutions, consumer-electronics and home-comfort categories.