Epilady Turns 25, Expands U.S. Product Line
February 18, 2011,
Epilady hair dryer
HOUSTON-Celebrating its 25th anniversary in business, Epilady will enter new product categories in the U.S. market at next month's International Home + Housewares Show.
Already an established player in epilators, the company will present a line of Epilady-branded hair-care products at the show, encompassing two hair dryers and two straighteners. Epilady has already been marketing this line in Europe and South America, "and we feel it is time to try the U.S. market," said Amir Abileah, vice president. "With the hair-care electrics, we are trying to evolve away from being a one-SKU brand, a label that has plagued us in the recent past."