Epilady Turns 25, Expands U.S. Product Line
February 18, 2011,
Epilady hair dryer
HOUSTON-Celebrating its 25th anniversary in business, Epilady will enter new product categories in the U.S. market at next month's International Home + Housewares Show.
Already an established player in epilators, the company will present a line of Epilady-branded hair-care products at the show, encompassing two hair dryers and two straighteners. Epilady has already been marketing this line in Europe and South America, "and we feel it is time to try the U.S. market," said Amir Abileah, vice president. "With the hair-care electrics, we are trying to evolve away from being a one-SKU brand, a label that has plagued us in the recent past."
Also new to the brand are two electric combs, the RobiComb Pro and the Flea Zapper. Epilady had been producing these items for other companies, which had put their brand names on them, but now the company will brand them as Epilady "to take ownership of these patented products and do it ourselves," Abileah said. The RobiComb is a lice-control product, while the Flea Zapper is intended for the pet-care market.