Evriholder Acquires Spongeables
May 24, 2013,
The Pedi Duo
ANAHEIM, Calif.-Evriholder Products has reached an agreement to purchase Spongeables, which manufactures health and beauty products.
Spongeables produces more than 50 items under its namesake brand, and holds several patents worldwide including an "infusion" technology that combines time-released cleansing soaps, gels and other skin-care ingredients into a hypoallergenic sponge matrix. These products combine a sponge, a cleanser, massage and exfoliation into one product. Evriholder said in a joint statement by the two companies that it plans to sell the Spongeable-branded products and develop new ones to grow this brand and private-label products.
Recently, Evriholder also said it has launched rebranding initiatives, including the new Evri name, logo, packaging and website.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money