Evriholder, with Private Equity Backing, Outlines Growth Initiatives
October 10, 2011,
By Andrea Lillo
New Product and program development and aquisitions are on tap for Evriholder with its recent investment from private equity firm ClearLight Partners.
The investment will allow the company to become "bolder" with acquisitions, Seehoff said, and it will entertain purchasing "companies large or small, if they are involved in the same core track as we are." The company last purchased Drake-Williams, which markets bath, shower and spa products nationwide, in April.
The company will continue to focus on two core areas -- Evriholder products as well as licenses. "We will continue to build our depth and breadth of our existing product range and become a bigger program provider of impulse products," Seehoff said. The licensed area "will continue to grow," he said, and in the kitchen category that includes the newly added Sesame Street license and, earlier this year, Nesquik. The company has also made a push on seasonal programs, which provides for "year-round activity," he said. "It's a tremendous opportunity." In addition, he added that Evriholder wants to grow internationally, and already has a presence in Canada, the U.K., Latin America, Australia and Japan.
"Evriholder's strong track record of developing unique, innovative products is very impressive," said Jay Shepherd, the lead ClearLight partner on the transaction. "The company has truly established itself as the premier provider of impulse purchase housewares."
Evriholder last had an equity investment in August 2008 from CID Capital.