Evriholder Teams with Jarritos

Jarritos Ice Cube TrayJarritos Ice Cube Tray

ANAHEIM, Calif.-Evriholder Products has announced a new license agreement with the fruit-flavored soda brand Jarritos.

Jarritos joins Evriholder's portfolio of brands including Campbell's, Crayola, Kellogg's, Nesquik, Pepperidge Farm, Sesame Street, Nickelodeon and Strawberry Shortcake.

"As a leader in impulse housewares items, we have had tremendous success with our licensed products. Consumers identify with and recognize the power of the brands," said Heidi Slocumb, vice president of marketing, Evriholder.

Founded in 1950, Jarritos has an overall 90 percent brand awareness in the Hispanic community, according to the company. Evriholder's first Jarritos item will be an Ice Cube Tray designed with eleven individual bottle-shaped squishy flexible bottom compartments. Each ice cube is sized to fit perfectly into Jarritos soda bottles. The flexi cube bottoms make it fast and easy to pop out the cubes time and time again.

HFN Staff | News & Commentary

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