Fiesta Dinnerware Adds Flamingo To Color Lineup

Fiesta bowls in the new FlamingoFiesta bowls in the new Flamingo

CHICAGO-Homer Laughlin introduced Flamingo pink, the newest shade of Fiesta ware, at the International Home & Housewares Show here earlier this week.

"Flamingo has been several years in the making due to the challenges in producing the glaze, but we've finally perfected it," says Rich Brinkman, vice president of sales and marketing for Homer Laughlin. "It is a color people have requested for a long time and we're thrilled to add it to the color lineup. Flamingo has such versatility and complements many different color combinations."

Fiesta dinnerware is fired at an extremely high temperature, and because of this high-fired process, certain colors, like pink, can be very difficult to make, the company said. All glazes utilize various metals to form their vibrant colors. Incidentally, pink hues require significant amounts of gold, which can make it very costly. The color specialists at Homer Laughlin spent several years working with different ingredients to develop the glaze recipe. "There is an art to developing just the right shade to fit in with the other colors. It's also important to have consistency in the color, no matter how many pieces of ware we make," Brinkman said.

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