Fox Run Acquires Outset

IVYLAND, Penn.-Housewares company Fox Run has agreed to acquire Outset, a grilling and entertaining accessories company, for an undisclosed amount.

"This is a great opportunity for Fox Run to add a few key components to our brand strategy -- products we do not offer today, powerful high profile brands, and two people in Jeff Norling and Curt Anderson who have demonstrated a proven ability to recognize opportunity, develop unique products and execute placement at a high level," said Sean Leonard, chief executive officer, Fox Run Brands.

Leonard told HFN that Norling and Anderson will remain in their current positions, overseeing all of the Outset brands. Outset's expanding portfolio of licenses now includes Kingsford, Tyler Florence and, most recently Guy Fieri, which will launch 18 grilling skus at the next International Home + Housewares Show.

"Our approach at Outset has always been focused on product and service," said Norling, who co-founded the company along with Anderson. "While we pride ourselves on these core values, we recognize our ability to continually improve in that regard. Fox Run and Outset complement one another in such ways that will allow us to focus more narrowly on bringing great products to market while improving service to our customers at all levels."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money