Fox Run Brands Launches Bakelicious Brand
February 21, 2013,
FRANKFURT, Germany-Fox Run Brands launched Bakelicious, a new brand built on fun, colorful baking tools and gadgets, at the Ambiente fair here earlier this week.
A New York-based design firm helped create the line, with special attention to stacking and nesting possibilities, said Sean Leonard, president. The initial line, which contains a lot of cupcake-related items, includes things like a cupcake carrier shaped like an egg carton; a non-electric hand mixer shaped like a cupcake and designed for children's hands; a pull-string sifter; a baker's tool set on a stand; a collapsible cake pop stand and the tools for cake push pops.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.