GMCR Changes Name to Keurig Green Mountain
March 11, 2014,
WATERBURY, Vt.-Recognizing the importance of the Keurig brand to its business, Green Mountain Coffee Roasters (GMCR) has changed its corporate name to Keurig Green Mountain.
The company's shareholders approved the new name at last week's annual shareholders meeting. Brian Kelley, president and CEO, said, "Our new name better reflects who we are as a company today and captures our aspirations for the future." Kelley said the new name "brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage."
In addition, GMCR Canada Holding, the company's Canadian subsidiary, has changed its name to Keurig Canada.