GMCR, Cinnabon Partner on Keurig K-Cups
July 24, 2013,
WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), parent of Keurig, has reached an agreement with Cinnabon that will bring Cinnabon bakery-inspired coffee in Keurig K-Cup packs to the market.
The Cinnabon Classic Cinnamon Roll K-Cup pack is inspired by the company's "hot-out-of-the-oven" cinnamon rolls, according to a joint statement from GMCR and Cinnabon. These packs are being targeted to launch on GMCR websites (keurig.com and greenmountaincoffee.com) during the 2013 holiday season. They will be offered to retail and away-from-home channels, including Cinnabon bakery locations, by spring 2014.
Other Articles By Author
Retailers Share Why They Attended HFN’s Omnichannel Summit
HFN's DIGITAL EDITION
One Kings Lane Flashes Forward
Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.
ALSO IN THIS ISSUE:
- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
- Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.