GMCR, Cinnabon Partner on Keurig K-Cups

Posted on July 24, 2013 by HFN Staff

WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), parent of Keurig, has reached an agreement with Cinnabon that will bring Cinnabon bakery-inspired coffee in Keurig K-Cup packs to the market.

The Cinnabon Classic Cinnamon Roll K-Cup pack is inspired by the company's "hot-out-of-the-oven" cinnamon rolls, according to a joint statement from GMCR and Cinnabon. These packs are being targeted to launch on GMCR websites ( and during the 2013 holiday season. They will be offered to retail and away-from-home channels, including Cinnabon bakery locations, by spring 2014.

Kat Cole, Cinnabon's president, said offering Cinnabon K-Cups is part of the company's strategy "to aggressively seek out opportunities in fast-growing channels and segments with loyal consumers."