GMCR, Lavazza Agree on Keurig K-Cups

GMCRWATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), the parent of the Keurig brand, and Luigi Lavazza SpA have reached a multiyear agreement to bring Lavazza's coffee to K-Cup packs for the Keurig hot brewing system.

The two companies plan to launch Lavazza's Gran Aroma, Classico, Gran Selezione and Perfetto coffees in K-Cups this coming fall. They will be marketed as premium products and available on keurig.com and lavazza.com along with participating specialty, grocery and away-from-home retailers and operators throughout the United States. The K-Cups will be available in Canada in 2015.

Recently, GMCR has partnered on K-Cup packs with Coca-Cola, Campbell Soup and Krispy Kreme.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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