GMCR, Lavazza Agree on Keurig K-Cups
February 19, 2014,
WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), the parent of the Keurig brand, and Luigi Lavazza SpA have reached a multiyear agreement to bring Lavazza's coffee to K-Cup packs for the Keurig hot brewing system.
The two companies plan to launch Lavazza's Gran Aroma, Classico, Gran Selezione and Perfetto coffees in K-Cups this coming fall. They will be marketed as premium products and available on keurig.com and lavazza.com along with participating specialty, grocery and away-from-home retailers and operators throughout the United States. The K-Cups will be available in Canada in 2015.
Other Articles By Author
Adriana Hoyos Relaunches Brand at High Point Market
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.