GMCR, Lavazza Agree on Keurig K-Cups

Posted on February 19, 2014 by HFN Staff

GMCRWATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), the parent of the Keurig brand, and Luigi Lavazza SpA have reached a multiyear agreement to bring Lavazza's coffee to K-Cup packs for the Keurig hot brewing system.

The two companies plan to launch Lavazza's Gran Aroma, Classico, Gran Selezione and Perfetto coffees in K-Cups this coming fall. They will be marketed as premium products and available on and along with participating specialty, grocery and away-from-home retailers and operators throughout the United States. The K-Cups will be available in Canada in 2015.

Recently, GMCR has partnered on K-Cup packs with Coca-Cola, Campbell Soup and Krispy Kreme.


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