GMCR, Lavazza Agree on Keurig K-Cups

GMCRWATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), the parent of the Keurig brand, and Luigi Lavazza SpA have reached a multiyear agreement to bring Lavazza's coffee to K-Cup packs for the Keurig hot brewing system.

The two companies plan to launch Lavazza's Gran Aroma, Classico, Gran Selezione and Perfetto coffees in K-Cups this coming fall. They will be marketed as premium products and available on keurig.com and lavazza.com along with participating specialty, grocery and away-from-home retailers and operators throughout the United States. The K-Cups will be available in Canada in 2015.

Recently, GMCR has partnered on K-Cup packs with Coca-Cola, Campbell Soup and Krispy Kreme.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Adriana Hoyos Relaunches Brand at High Point Market

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.