GMCR Licenses with Coca-Cola on Launch of Keurig Cold-Beverage Platform
February 5, 2014,
Keurig to Offer Lipton Teas in K-Cups and Vue Packs
WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR) has signed a 10-year agreement with The Coca-Cola Co. to collaborate on the development and introduction of Coca-Cola's brand portfolio for use in GMCR's forthcoming Keurig Cold beverage system.
Under the terms of the agreement, Coca-Cola will cooperate to bring the Keurig Cold beverage system to consumers throughout the world. GMCR will become Coca-Cola's exclusive partner for the production and sale of Coca-Cola branded single-serve, pod-based cold beverages. The two companies will also look into other future opportunities to collaborate on the Keurig platform, according to a joint statement from GMCR and Coca-Cola.
Also as part of the agreement, Coca-Cola will also purchase a 10 percent minority equity position in GMCR, acquiring almost 16.7 million shares for about $1.25 billion. This transaction is expected to close in March.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: Bloomie's Home Makeover
The luxury department store retailer unifies its home floors at its flagship store on 59th Street in New York City and modernizes the shopping experience.
ALSO IN THIS ISSUE:
- The American Makers - Retailers grapple with the rewards and challenges of selling American-made home furnishings.
- Category Trends: Tabletop - The newest cocktail and dining trends influence barware and serveware design.