Groupe SEB and Bradshaw International Form Alliance
July 17, 2013,
WEST ORANGE, N.J.-Groupe SEB and Bradshaw International have inked a deal to develop kitchen tools and gadgets in the United States and Canada for several of Groupe SEB's brands. The licensing agreement will combine the category knowledge, product design and factory resources of Bradshaw and the marketing and sales expertise of Groupe SEB, the companies said in a statement.
The agreement will expand Groupe SEB's Mirro, Moulinex, T-fal and WearEver brands, and will cover several categories including kitchen tools and gadgets designed primarily for distribution in mass, grocery and specialty channels.
"This represents a major opportunity for Groupe SEB in the United States and Canada," said Volker Lixfeld, CEO, Groupe SEB North America. "We have been researching the small kitchenware business for some time and believe it represents a wonderful opportunity for us. Bradshaw brings us the missing ingredient to make it happen--category knowledge and a history of developing proven best practices. With them as a partner, we can develop the business quickly and efficiently."
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.