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Groupe SEB Realigns All-Clad, Krups Sales and Marketing

Posted on October 22, 2010 by HFN Staff

WEST ORANGE, N.J.-Groupe SEB has reconfigured the sales and marketing functions for its All-Clad and Krups brands.

Krups' sales and marketing will move here from the Groupe SEB offices in Canonsburg, Pa., and will be more closely aligned with the Rowenta brand. Responsibility for Krups' sales and marketing will fall under Greg Cairo, president of Groupe SEB USA.

All-Clad will get a dedicated sales and marketing team and will remain based in Canonsburg. Leading this team will be Marc Breviere, vice president of marketing, and Martin Armstrong, vice president of sales. Armstrong, Breviere and Cairo all report to Volker Lixfeld, president and chief executive officer of Groupe SEB North America.

In addition, Andy Padawer has been named vice president of marketing for Groupe SEB USA, and will be responsible for marketing of all of the company's U.S. brands.