Hallmark Home Expands with Decor, Drinkware, Kitchen
December 21, 2016,
KANSAS CITY, Mo.—Hallmark Home is expanding its gift assortment with three new collections to be introduced in the new year.
Hallmark Home, which debuted in Atlanta last January, is inspired by vintage Hallmark Christmas cards from the late 1940s and 1950s. Plum & Punch, which encompasses home décor, drinkware, barware, stationery and desk products, will be introduced at Atlanta International Gift & Home Furnishings Market next month. Each of the five collections within Plum & Punch has a distinct point of view and offers an array of price points, the company said. Collections include Go Boldly, Sweet and Bubbly, Classic Charm, Bohemian Balance and Man Oh Man.
“Gift products from Plum & Punch come packaged with a modern voice, an upbeat attitude and an aim to deliver smiles,” said Plum & Punch product manager Heather Spence. “The Plum & Punch style is fresh and new with just the right mix of trend and approachability.”
Hallmark Home will introduce the Clever Home collection, which will include an updated Clever Kitchen assortment that features kitchen accessories with an editorial twist, and a Lyrical Baking assortment complete with Christmas carols with a twist, the company said.
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Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
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