Hamilton Beach, Sub-Zero Align for Housewares
May 13, 2014,
RICHMOND, Va.-Hamilton Beach Brands has entered into a multiyear license agreement with appliance manufacturer Sub-Zero Group to create a line of luxury countertop appliances and kitchen tools under the Wolf Gourmet brand.
The Wolf Gourmet products will be positioned as complements for Sub-Zero's Wolf-branded kitchen appliances. Under the terms of the agreement, Hamilton Beach will develop, market and sell the Wolf Gourmet line for select retailers. The line will also be available to consumers through the Sub-Zero and Wolf distributor and dealer network and supported by Wolf's customer-care team.
The U.S. launch of the Wolf Gourmet collection is currently slated for spring 2015. It will debut globally at a later date.
Greg Trepp, president and CEO of Hamilton Beach Brands, said, "With Wolf Gourmet, we've maintained the impeccable workmanship for which Wolf is known, promising many years of enjoyment for discerning consumers who are passionate about cooking."