Helen of Troy to Acquire PUR Business from P&G

EL PASO, Texas-Helen of Troy has signed an agreement with Procter & Gamble to acquire P&G's PUR product line.

The agreement encompasses all of the assets related to the manufacturing and selling of PUR water-filtration products, including all of the stock of PUR Water Purification Products, the worldwide PUR trademark, its current and future product line, operational assets, manufacturing equipment and more than 200 patents. The transaction is expected to close by Dec. 31.

PUR sells and markets water-filtration products under its namesake brand, including faucet-mount systems and filters, pitcher systems and filters, and refrigerator filters. Sales for the 12 months ending on Dec. 31, 2012, are expected to top $110 million.

Gerald Rubin, Helen of Troy's chairman, president and CEO, said the PUR business "is a natural fit for our health-care/home environment segment. PUR adds an important brand to our strong portfolio of well-recognized and widely trusted brands for our retail partners and consumers, and is in line with our overall corporate strategy of adding businesses with value-added consumables, such as the proprietary filters that are important in this category."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.