Helen of Troy Closes Acquisition of Pert Plus and Sure Brands
April 1, 2010,
EL PASO, Texas-Helen of Troy has finalized its acquisition of the Pert Plus and Sure brands from Innovative Brands.
Gerald Rubin, chairman, president and chief executive officer of Helen of Troy, said the company will proceed with its previously announced plan to integrate Pert Plus, a shampoo brand, and Sure, an anti-perspirant brand, into its Idelle Labs division, which manages Helen of Troy's hair and skin-care brands. Rubin said sales of Pert Plus and Sure products will be about $65 million on an annual basis.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.