Helen of Troy Closes Acquisition of Pert Plus and Sure Brands
April 1, 2010,
EL PASO, Texas-Helen of Troy has finalized its acquisition of the Pert Plus and Sure brands from Innovative Brands.
Gerald Rubin, chairman, president and chief executive officer of Helen of Troy, said the company will proceed with its previously announced plan to integrate Pert Plus, a shampoo brand, and Sure, an anti-perspirant brand, into its Idelle Labs division, which manages Helen of Troy's hair and skin-care brands. Rubin said sales of Pert Plus and Sure products will be about $65 million on an annual basis.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money