Helen of Troy Deals for Healthy Directions
June 11, 2014,
EL PASO, Texas-In an effort to bolster its health and wellness segment, Helen of Troy has agreed to purchase Healthy Directions, a manufacturer of premium doctor-branded vitamins, minerals and supplements (VMS).
The price will be about $195 million in cash, subject to certain customer closing adjustments. The transaction is expected to close in Helen of Troy's second fiscal quarter.
The addition of Healthy Directions is projected to increase Helen of Troy's revenues by more than 10 percent on an annualized basis. Healthy Directions had net sales of about $145 million in calendar 2013, up 8.4 percent over 2012.
Julien Mininberg, Helen of Troy's CEO, said, "Healthy Directions will add another strong pillar to our growing portfolio of market-leading health and wellness businesses that includes thermometers, humidifiers, vaporizers, air purifiers and water purifiers."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.