Hoover Launches Integrated Marketing Campaign
May 19, 2010,
GLENWILLOW, Ohio-Hoover is introducing a marketing campaign for some of its recent product introductions that encompasses television, cause marketing, social and digital media, and public relations.
The campaign will support the introduction of several new Hoover products. It will include 30-second television spot advertisements for the Platinum Collection LiNX Stick Vac, the WindTunnel T-Series WindTunnel Pet Bagless Upright and the WindTunnel T-Series WindTunnel Rewind Bagless Upright. Coinciding with the TV ads, Hoover has partnered with Cleaning For A Reason, a national organization devoted to providing home-cleaning services to women undergoing cancer treatment. In addition, the brand is providing cleaning tips, discounts and information on the Cleaning For A Reason partnership on its Facebook and Twitter platforms.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.