Hoover Launches Integrated Marketing Campaign

GLENWILLOW, Ohio-Hoover is introducing a marketing campaign for some of its recent product introductions that encompasses television, cause marketing, social and digital media, and public relations.

The campaign will support the introduction of several new Hoover products. It will include 30-second television spot advertisements for the Platinum Collection LiNX Stick Vac, the WindTunnel T-Series WindTunnel Pet Bagless Upright and the WindTunnel T-Series WindTunnel Rewind Bagless Upright. Coinciding with the TV ads, Hoover has partnered with Cleaning For A Reason, a national organization devoted to providing home-cleaning services to women undergoing cancer treatment. In addition, the brand is providing cleaning tips, discounts and information on the Cleaning For A Reason partnership on its Facebook and Twitter platforms.

Also, the brand has begun a direct-response TV component to support the FloorMate Hard Floor Cleaner, which includes both long-form (28 minutes) and short-form (one minute, 20 seconds and 60 seconds) spots that will run through December. Traditional public-relations and social media-relations efforts will support the new products and the Cleaning For A Reason partnership through the duration of the campaign.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.