Hoover Launches TV Ad Campaign

CHICAGO-TTI North America's Hoover brand has debuted what it describes as its largest television advertising campaign in decades at the International Home + Housewares Show.

The campaign highlights three Hoover product families: the Twin Tank Steam Mop; the Multi-Cyclonic Canister, the Zen Whisper Canister and the Wind Tunnel Air vacuums; and the Max Extract system. It consists of a 30-minute infomercial, which is being broadcast on several different cable networks . Spot ads will be added later, said Stephanie Begley, associate marketing manager.

The campaign also includes an update of the Hoover Facebook page, Begley said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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