Housewares for the Holidays
June 4, 2014,
From top: VMatter knives are made from an alloy material; Base Brands' Reduce now come in a 40-ounce size, in bright colors; Zoku's ice cream maker can make cold treats in as little as 10 minutes; The Omega VSJ843 model Q juicer
NEW YORK-New products employing new materials and new ways of looking at housewares were showcased at an International Housewares Association-sponsored press event here yesterday. The IHA billed the event as a preview of "the hottest new products for the gift-giving season."
Among them was VMatter, a new cutlery company founded last August that crafts knives out of a new metal alloy that the company says combines the best properties of steel and ceramic, the materials from which most knives on the market are made. The alloy is lighter and more flexible than steel, making it stronger and able to maintain its edge better than carbon or stainless-steel knives, the company said. VMatter knives also will not rust, impart a metallic taste to food or turn sliced fruit brown. The knives are injection-molded, the way plastic products are. The company currently offers five different sizes of knives, with retail prices beginning at $150 (a chef knife is $400) but is working on technology that can bring prices down.
Full Circle launched a line of mixing bowls and baking dishes under the brand Creo. The bowls and dishes are made of layered, tempered borosilicate glass that is both freezer- and oven-safe. The simple shapes have retro appeal in either a red, blue, purple or green exterior, or a fashion-forward gray.
Luigi Bormioli displayed its newest barware, including a new line of Supremo stemware in which every aspect of the glass, from the rim to the stem to the foot, has been designed to enhance the wine drinking experience. The glassware company also has a new line of double-walled, lightweight glassware in a number of shapes, and has extended its Bach barware collection with stemware.
Cedarlane, which made its first appearance at the International Home + Housewares Show this past March, displayed its Bellini Kitchen Master, which combines the functions of eight appliances in one. The Kitchen Master chops, mixes, minces, whips, kneads, blends, stirs, cooks, fries, steams and crushes ice, and includes a variable 10-speed rotary control and an adjustable temperature control.
Omega Products, a brand under The Legacy Cos., highlighted its VSJ843 line of juicers, which come in the Q and R models. The VSJ843 products work at 43 revolutions per minute, a slow speed which enables the extraction of juice from a variety of ingredients with more nutrients than juicers that work at a faster speed.
Ronco presented the Ready Grill, an indoor electric grill that promises the easy preparation of healthy and delicious food. The Ready Grill is designed with a vertically inclined grill basket that simultaneously roasts both sides of food, resulting in more even and faster grilling, and dishwasher-safe cleaning.
Mastrad has added to its kit sets with the new mini pie kit, which allows cooks to make small pies or ravioli, said Sanjay Choudhuri, the president of Mastrad's U.S. division. It goes along with the theme of healthy eating, as it allows people to control their portions and still enjoy "small indulgences."
Columbian Home Products focuses on small-batch canning with its new GraniteWare hard-anodized pressure canner/cooker/steamer. Canned products make "wonderful gifts," said Fred Cecala, vice president of marketing and product development, and this allows one to make foods in seven minutes, as opposed to 40 minutes. The company also debuted red and green air-tight silicone jar toppers for standard-sized preserving jars that emulate cloth and make the jar more giftable.
Zoku showed its iced coffee maker and ice cream maker, which can make iced coffee and ice cream in minutes. Each comes in several colors.
The Click & Carry is an item that allows one to securely attach two reusable bags so that they can be more easily carried over the shoulder. It can also carry other items, such as paint cans.
Base Brands added more items for kids, such as the Sip-N-Go bottles and food jars. It also added a larger water bottle, a 40-ounce size made of Tritan in bright colors and fun graphics. Its WaterWeek brand expanded with bottles made of translucent Tritan in larger 24-ounce sizes.
Bradshaw's Good Cook debuted its double-sided pizza pan, allowing home chefs to make either thin-crust or deep-dish pizza with the flip of a pan. It also showed its Sweet Creations sandwich cookie chocolate mold, designed for the popularity of non-baking desserts.