Housewares In The News: Lifetime Launches Custom Program
October 10, 2011,
Lifetime Brands has launched Ideate, a web-based application that allows retailers to customize a private label kitchenware line that will, according to Lifetime, cut months off the design process, save time and reduce costs. The program also simultaneously streamlines and coordinates packaging and point-of-sale displays.
Ideate offers more than 300,000 design combinations for handled and non-handled kitchen tools and gadgets, enabling buyers to build exclusive kitchenware. The program takes into consideration such elements such as comfort, durability, style and performance. The program also details the cost and design process so good-better-best price point programs can be created.