Housewares Wrap-Up: Epilady Revs It Up
April 10, 2010,
"Bringing speed to market" is the goal behind one of Epilady's product launches at the International Home + Housewares Show.
In introducing the Epilady Speed epilator, the company partnered in a license agreement with NASCAR driver Kristin Bumbera, who will serve as the face for the new product as Epilady targets the age 15-25 demographic.
The new model is a corded epilator with two speeds, and the company is positioning it as an entry-level product in this category. "With an MSRP of $29.95, we are lowering the opening price point of the Epilady line considerably, but delivering a fast, efficient and well-built machine," Abileah said.
Epilady's new Speed Epilator is aimed at a younger demographic. epilady.com