Housewares Wrap-Up: Imusa Spices Up the Kitchen

Inspired by the bold, vibrant flavors prevalent in Latin cuisine, Imusa launched its new Spice cookware line at the show, which comes in such hues as Chili Pepper Red, Cilantro Green, Sazon Orange, Saffron Yellow and--in a nod to Caribbean waters and sky--Tropical Blue.

"Our customers tell us that Imusa cookware is a reasonably priced small indulgence their customers can justify even in today's challenging economy, so promotional is the key with this new collection," said Manny Gaunaurd, president. "We'll leave neutral tones in the rest of our lines while this line's color captures the impulse purchase and provides value."

Made of high-quality aluminum, the cookware features non-stick interior surfaces and glass lids. Available pieces include a 5-quart. Dutch oven; 1- and 3-quart sauce pans; 8-, 9.5- and 12-inch fry pans; a 10.5 inch square griddle and double-burner griddles, as well as stockpots and steamers. The company also has color-coordinating gadgets and plastic storageware.

Made of high-quality aluminum, Imusa's Spice cookware brings vibrant colors to the kitchen at a promotional price point.

HFN Staff | News & Commentary

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