HSN Headed to CES to Search for Innovative Products

Entrepreneurs invited to present products that could launch on HSN
December 20, 2016Allison Zisko

HSN 2016ST. PETERSBURG, Fla.—HSN will search for innovative new products at CES next month in partnership with Flex, a company that designs and builds intelligent products for connected living.

As part of its American Dreams program that cultivates entrepreneurs, HSN is organizing an exclusive judging session to identify path-breaking new consumer products, which tend to be revealed at the giant tech trade show, for subsequent introduction to HSN’s national audience.

“With HSN’s American Dreams, we have built an incredibly successful platform for entrepreneurs to launch their products, while telling their stories and connecting with customers directly across our TV, digital and mobile channels,” said HSN President Bill Brand. “We are looking forward to leveraging the incredible network of entrepreneurs that attend CES each year to uncover innovative, new tech brands and introduce them to HSN.”

The panel will review the entrepreneurs from entries submitted in the weeks leading up to CES. Each entrepreneur will have five minutes to showcase his or her products during a two-hour block before a panel of retail, design, manufacturing and consumer technology executives.

The judging panel includes Brand; Randi Zuckerberg, an angel investor and host of “Dot Complicated” on SiriusXM; Mike Dennison, president, consumer technologies group, Flex; Steven Heintz, vice president of design and engineering, Flex; Ryan Ross, executive vice president, marketing and digital commerce, HSN; Adam Freeman, host of HSN’s “The Monday Night Show with Adam Freeman”; Dara Trujillo, vice president, new business merchandising and development, HSN; Sandy Conrad, senior vice president, electronics, culinary and health + wellness, HSN; and Neal Martinelli, vice president, electronics and home solutions, HSN.

CES 2017 exhibitors and the general public are invited to present their product to the panel of judges on Jan. 6. Entrepreneurs interested in presenting their product can email AmericanDreams@hsn.com to pre-register.

The event will occur Jan. 6 from 6-8 p.m. at The Venetian Hotel, Bellini 2006 Ballroom in Las Vegas.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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