IH+HS Plans Hydration Focus During Product Preview Session
September 12, 2017,
ROSEMONT, Ill.—The International Housewares Association is adding to its pre-show events at the 2018 International Home + Housewares Show, showcasing hydration-related products at a new Trending Today Preview.
2017’s New Exhibitor Preview at the Housewares Show
The preview will run concurrently with the IH+HS’s New Exhibitor Preview on the opening day of the show, Saturday, March 10 from 8-10 a.m. in Room S100 in the South Building. About 60 hydration and hydration-related exhibitors will be featured in the Trending Today section. The event is open exclusively to buyers and news media.
Carley Knobloch, a smart home expert, noted the portable beverageware category is becoming more competitive as companies embrace smart home technology, another key trend. For example, she noted some hydration products now allow the consumer to connect the water bottle to a fitness tracker so consumers can monitor their daily water intake.
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