Imusa Launches Mirro Brand for Grocery
March 15, 2012,
Mirro stockpots from Imusa
CHICAGO-Imusa has launched a new collection under Groupe SEB's Mirro brand that will target grocery stores and hardware stores.
The Mirro collection of cookware and gadgets will be designed, manufactured and distributed by Imusa. "Imusa has had great success in Hispanic and some non-Hispanic retailers," said Manny Gaunaurd, president, Imusa USA, a division of Groupe SEB. But some of his retailers wanted another brand besides Imusa to add to their assortments, and Mirro is "a great brand...It's been in the market for 100 years."
"We wanted to become a one-stop shop to grocery stores," Gaunaurd said. "We understand the channel."