J.C. Penney Launches Gibson's Simplemente Delicioso Program
May 21, 2014,
Ingrid Hoffmann shows off the comal pan.
COMMERCE, Calif.-J.C. Penney has placed Gibson's recently launched Simplemente Delicioso housewares program in its stores throughout the country.
The extensive collection of cookware, gadgets and tabletop is the result of a license agreement with Hispanic media giant Univision and was created in collaboration with chef and cookbook author Ingrid Hoffmann, who stars in a Univision cooking show, as well as one on Food Network. Pieces in the collection are designed with Hispanic-style cooking in mind, such as a comal pan and a tamale pot.
The collection has been featured online, but this is the first time it will be sold in a brick-and-mortar store.
"Simplemente Delicioso speaks to a huge multicultural and multigenerational audience that all retailers are clamoring for," said Grace Saari, marketing director for Gibson. "With a solid block of J.C. Penney's shelving real estate now devoted to the brand, the future is looking even more diverse."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.