Jura Capresso Renamed Jura
April 15, 2014,
CLOSTER, N.J.-Jura Capresso has renamed itself Jura Inc., "for the benefits of global synergy," according to a company statement.
Richard Boynton, the company's president, said the new name reflects Jura's leadership in upscale coffee equipment. "Having a consistent name worldwide makes our global marketing program stronger," Boynton said. He added that the new name does not mean a change in "our full commitment to both the Jura and Capresso brands."