Jura Expands National Consumer Ad Campaign

Roger Federer in the Jura ENA Micro 9 One Touch adRoger Federer in the Jura ENA Micro 9 One Touch ad

Jura is broadening its 2013 national consumer advertising campaign to increase awareness of the new Jura GIGA 5 luxury coffee center.

The expanded campaign, slated for the fourth quarter, will encompass an increased number of full-page ads in the New York Times magazine, Barron's, Architectural Digest, Travel & Leisure, Robb Report, Robb Report Collection and the premiere issue of the new Robb Report Home & Style. Tennis champion Roger Federer appears in the ads as Jura's brand ambassador, as he has done for the brand since 2006.

The brand will also use an ad with Federer to promote its ENA Micro 9 One Touch automatic coffee center, featuring the tennis star on a court composed of a variety of espresso-based beverages. A QR code on the ad will invite consumers to view a 30-second video at rogerfederer.jura.com/en to see him demonstrate winning "serves" with the coffee center as well as with his tennis racket. The tagline will read, "Top performance, downsized to simplicity."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money