Jura Expands National Consumer Ad Campaign
August 28, 2013,
Roger Federer in the Jura ENA Micro 9 One Touch ad
Jura is broadening its 2013 national consumer advertising campaign to increase awareness of the new Jura GIGA 5 luxury coffee center.
The expanded campaign, slated for the fourth quarter, will encompass an increased number of full-page ads in the New York Times magazine, Barron's, Architectural Digest, Travel & Leisure, Robb Report, Robb Report Collection and the premiere issue of the new Robb Report Home & Style. Tennis champion Roger Federer appears in the ads as Jura's brand ambassador, as he has done for the brand since 2006.