Jura-Capresso Debuts Holiday Ad Campaigns
November 28, 2012,
Roger Federer in a Jura ad
CLOSTER, N.J.-Jura-Capresso has launched ramped-up advertising campaigns for the holidays for both its Jura and Capresso brands.
The Jura program features tennis great Roger Federer, who appears in the ads as Jura's brand ambassador. According to a Jura-Capresso statement, the ads, which showcase Federer and the Jura Impressa J9 One Touch TFT coffeemaker, are appearing in The New York Times Magazine, the Robb Report, Barron's, Architectural Digest and Bon Appetit. Jura-Capresso said the accelerated effort represents a 15 percent increase in advertising versus last year's holiday campaign.