Kai USA Partners with Chef Chris Cosentino
April 5, 2011,
TUALATIN, Ore.-Shun Cutlery has named celebrity chef Chris Cosentino Shun brand ambassador and spokesperson.
Cosentino will educate consumers about Shun cutlery and cooking sustainable foods in both traditional and social media campaigns as well as on blogs, in articles and in special appearances. He will also collaborate with Shun designers on product development.
Cosentino is the executive chef and owner of Incanto in San Francisco, which was rated three stars by the San Francisco Chronicle, and of the artisan pork store Boccalone, and is known nationally for his role as a Food Network personality. Cosentino is a leader in the sustainable "green" food, and offal movements, according to a statement from Shun.
"Chris is a perfect fit for us because of his love of food, passion for innovation and his drive to create the best food anyone could ever eat," says Kurt Zanner, director of sales and marketing for the housewares division of Kai USA. "He is not just a celebrity chef, but an
authority on food and is highly regarded in the culinary world as an authentic chef with high standards. He believes strongly in the need for people to have quality equipment choices in the kitchen and has been a big fan of Shun cutlery for years."