Karl Mejia Joins Chef'n to Lead Marketing
December 17, 2012,
SEATTLE-Karl Mejia has been named marketing director at Chef'n Corp., where he will oversee profit and loss and manage Chef'n's multi-brand product portfolio, ensuring it is in line with the company's corporate growth objectives, as well as be critical in identifying new product and service opportunities.
Mejia will also manage and mentor the marketing team, where as director he will be heavily involved in the planning, execution and coordination of all consumer marketing efforts including packaging design, digital, consumer promotions, advertising, public relations and retail consumer marketing. Already his initiatives include an emphasis on being consumer-focused.
"Already, Karl has helped focus our R&D, bringing his fresh perspective, which is essential to keep the business growing," said David Holcomb, Chef'n's CEO.
Linda Graebner, Chef'n's executive chairman, added, "We expect Karl to excel at business development with our partners by using his knowledge of the food industry to educate and focus our internal processes. We are lucky to have him on board."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.