Kelley Tabbed as Green Mountain CEO

Brian KelleyBrian Kelley

WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), parent company of the Keurig brand of coffee products, has named Brian Kelley president and CEO.

Kelley, who will assume his new role on Dec. 3, will also become a member of the GMCR board of directors. He will succeed Lawrence Blanford, who announced to the company that he planned to retire in February. Blanford has been working with the board in seeking out a successor.

Kelley described GMCR as "a company with strong character and compelling purpose, coupled with strong brands and products about which consumers are passionate. With its truly disruptive Keurig brewing technology, GMCR's accomplished something unique in the world of consumer products: It is changing consumer behavior by changing the way we brew and enjoy coffee."

Kelley will join GMCR after a career with Coca-Cola. He had served as chief product supply officer of the company's Coca-Cola Refreshments unit since October 2012, and had been named president of Coca-Cola Refreshments in September, to be effective on Jan. 1, 2013.

Blanford had been president and CEO of GMCR since 2007, when he succeeded the company's founder, Bob Stiller.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money